Being president of the U.S., the most powerful man in the world, is often most about perception. The man (or, one day, woman) in the job takes actions large and small every day, but it is the perception of the man that seeps into the everyday lives of working Americans.
That’s why presidential candidates always hit Philadelphia for a cheesesteak during campaigns (Democrats to Pat’s, Republicans to Geno’s). Sure, they’re running billion-dollar operations trying to win the White House, but one picture of them wolfing down a Cheez Whiz-covered glob of meat on a Philly street hits home with millions of voters: “Hey, that guy’s just like me! He loves him a Pat’s [or Geno’s] cheesesteak, too!” (Unless you’re John F. Kerry and order Swiss cheese — then everyone hates you.)